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LUCKIN COFFEE
SOCIAL MEDIA BRANDING
2023
socialest.sg
sg,singapore
Featured
100
Case study
LUCKIN COFFEE
SOCIAL MEDIA BRANDING
Luckin Coffee, an internationally recognised coffee chain enters the Singapore market with plans for rapid expansion. An elevated digital presence was needed to effectively tell their story and connect with their new audience.
LUCKIN COFFEE
2023
Branding & Creative Direction
Since the beginning, we spearheaded multiple campaigns to introduce the widely loved international brand to the Singaporean market, which now boasts over 37 outlets nationwide.
Since the beginning, we spearheaded multiple campaigns to introduce the widely loved international brand to the Singaporean market, which now boasts over 37 outlets nationwide.
Capacities
Content Creation
Content Marketing Strategy
Social Media Advertising
Creative Strategy
The creative approach centers on storytelling to connect with the mainstream audience, using clear, bright, and clean visuals that align with the brand's image.
The creative approach centers on storytelling to connect with the mainstream audience, using clear, bright, and clean visuals that align with the brand's image.
Client
LUCKIN COFFEE
Year
2023
Placement
Branding & Creative Direction
29 Lorong 29 Geylang #03-02
388078, Singapore
388078, Singapore
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